One may seek answers from two kinds of sources— the “how to” literature on menu design, and the psycho- logical literature on position effects. Familiar position effects such as primacy and recency refer to stimuli pre- sented sequentially, and their dependent variable is not usually choice. But the effect called “edge avoidance” (Rubinstein, Tversky & Heller, 1986), “centrality prefer- ences” (Shaw et al., 2000), “middle bias” (e.g., Attali & Bar-Hillel, 2003), or “center-stage effect” (Valenzuela & Raghubir, 2009) refers to choice from among simultane- ously presented options—and the various names indicate the typical findings: “People choosing from an array of identical options reliably prefer the middle ones” (Chris- tenfeld, 1995). When items are not identical, the effect’s manifestation is that when options are presented in the middle of an array they are chosen more often than when they are presented on its edges.

Day 1
9am – How to stand out in an overcrowded market.
Tea break
How to network with the venue coordinators, what venues expect from photographers
Tips and tricks of the game, shortcuts to success.
Lunch
Guided photoshoot

Day 2
9am – blogs/portfolio/website/pricelists – marketing and branding
Tea break
The day after – Dealing with clients/admin
Lunch
Inspiration – where, when and how.
Tea break
Social media networking – 30 minute session where we set up referral networks
The big picture – we’re going to watch a short flick

THE EXPERIENCE

RE.INVENT II is a blend of two distinct and very very different views on wedding photography in Africa. It is a workshop hosted by two photographers who have taken wedding photography, given it a good shake and developed unique styles of photography that have seen them shooting weddings throughout southern Africa. It is a glimpse into how they work, how they see, what they look for, how they developed their very unique styles. You will leave the workshop with the skills to be able to walk into any venue, identify amazing locations, be able to manage whatever light is being thrown at you and create a masterpiece.

Located at the world famous Cradle of Humankind, Forum Homini is nestled in a private game reserve and is an architectural masterpiece set amidst references to the past, from ancient totems, sculptures representing various stages of evolution to subtle handprints cast in cement. It is a extraordinary venue to experience a reinvention and unearthing of your own photographic vision.

Dror and Andrea will teach you:

How to compose, direct and produce beautiful photos under harsh conditions
The one thing that we do when we arrive at a venue to ensure that we have a killer bee shoot
How to generate genuine expressions and moments from your clients
No BS posing techniques that will make your couple look like rockstars
The skills to break out of the “wedding photography” mould and develop your own distinctive style
Marketing techniques that work in our industry
How to develop a brand identity to stand out in the South African market

The workshop includes:

Live shooting session with model under an African sun
Presentations by both Dror and Andrea focusing on how to create unique images
A discussion on marketing techniques that we use and how we went about creating our brands
That all important lunch where you get to network and chat to other photographers
QA session – all questions answered (ask anything)

DROR EYAL

Dror Eyal is a South African wedding photographer living and working in Johannesburg. Though undeniably photo-documentary in nature, Dror’s wedding work is defined through an editorial urge to fix narratives to his subjects. His images create a loose, layered and intensely rich visual scene. See more of his work on his blog

ANDREA CARLYLE

Andrea Carlyle has made a big impact on the South African wedding scene with her amazing eye for detail and composition. Her work resists the usual cliche’s surrounding wedding photography without artificially forcing the boundaries or jumping on the next bandwagon. See more of her work on her blog.

What they said:

“… this was THE Wedding photography workshop I had dreamed of…” – Eileen.
“I could have stayed another whole day, asking questions and learning.” – Kat Forsyth.
“It was quite an experience I would love to do it again. I learnt so much in one day, more than I expected.” – Mandy Pietersen.
“… it was amazing! I learnt so much … ” – Jeanette Verster.
“… Thank you Andrea, Dror and Vicky – I loved it! ” – Stella Sassen.
“… you and Dror impressed us all with skill as well as giving info … ” – Joretha.


Details:

WHAT: The workshop is a full day session starting at 9am and ending at around 5pm.
WHEN: Aug 24th 2010
WHERE: Forum Homini, a five star boutique hotel located in a private game reserve at The Cradle of Humankind. (map)
Breakfast and lunch at Roots Restaurant (Eat out Top 10 restaurant in South Africa for the third year running), snacks, tea and coffee are included.

COST: R2500 per person.

HOW: For booking details send a mail to bookings@theworkshops.co.za. Seating is very limited.

July 6th – there are only four spots still open